Monday, 9 January 2012

Film: Kidulthood

Distributing: Launching


The people in charge:
The director and co- producer of Kidulthood Menhaj Huda was a former music video and commercial director

Noel Clark
Writer, co producer and actor in Kidultood






The launching cast made sure they had a promotion of the film to try and make the film more successful.  The promotion was prize winning trip to New York for the most imaginative kidulthood, the person has to take photos and send it to win the prize, it also listed the release date of the film in DVD: 22nd May.



The cast also tried to get the public to promote the film:

Male Actors


Aml Ameen

Adam Deacon

Femi Oyeniran

Cornell John





Female Actors
Red Madrell


Jaime Winstone


Kidulthood facts

Kidulthood was released in 14 different countries but was really only a success in the UK. Kidulthood was also released in Brazil with a different title name called: Juventude Rebelde


The film was released on the 3rd march 2006. 

Budget£600,000
Opening weekend profit: £100,056           
Grossed: £454,000                                   The film is regarded as a flop

It was only played on 41 screens in the UK


Production Conpanies:



  • Stealth Films- Stealth films production has done nothing since.
  • UK Film Council- Now Abolished

Saturday, 7 January 2012

Film: Batman Franchise

Batman Begins - Case Study

v Release date: June, 2005
v Directed by: Christopher Nolan
v Produced by: Emma Thomas, Larry J. Francis, Charles Roven
v Story by:  David S. Goyer
v Production Company: DC Comics, Legendary Pictures
v Distributed by: Warner Bros, Pictures
v Budget: 150million
v Box office: $372,710,015
v 129 days in shooting, mainly in Britain.
v  Christian Bale consistent throughout as Batman.
v 7 Batman films altogether.
v Number one in the Box office in its first weekend.

    Joel Schumacher ruined Batman series, Christopher Nolan wanted to reboot the Batman series.

   Special Effects:
v  Nolan preferred traditional stunt work over computer-generated imagery.
v  The bats were entirely digital, apart from one - dead ones were scanned to create digital model.

The Dark Knight

Storyline: 
Batman raises the stakes in his war on crime. With the help of Lieutenant Jim Gordon and District Attorney Harvey Dent, Batman sets out to dismantle the remaining criminal organizations that plague the city streets. The partnership proves to be effective, but they soon find themselves prey to a reign of chaos unleashed by a rising criminal mastermind known to the terrified citizens of Gotham as The Joker

Released: July 2008
Budget: $185m 
Gross: $1b at the world wide box office 
Financed: Warner Bros 
Production companies: DC comics & Legendary pictures 
Director: Michael Caine (director of all 3) 
All 3 films star: Christian Bale, Morgan Freeman and Gary Oldman 
The only film not to include 'Batman' in the title 
Interactive marketing campaigns were launched in the months leading up to the release of this film. One of these was an event at the 2007 San Diego Comic-con called Why So Serious, which involved fans following clues hidden around the city. The legions of Joker-painted fans ended up congregating in the street across from the convention center, where one of their numbers was welcomed into a black Escalade (with Gotham license plates) that had just pulled up. After a moment the fan started screaming and the SUV sped away.
Opening weekend: $158,411,483 (USA) (20 July 2008) (4366 Screens)
This film reached the $200 million mark in only 5 days, quickly achieving another box-office record. This jumped to $300 million on the 10th day, setting yet another record
Interesting Facts 
Heath Ledger got insomnia while developing his 'Joker' performance and lead to his death 
Ledger's sad death caused hype around the film due to they thought he must of had an intense role that caused to his death. 

Thursday, 5 January 2012

Film Stage: Exhibition




EXHIBITION



Exhibition is an act of showing or displaying something to an audience it also includes where for e.g. a multiplex cinema. Exhibition is the retail branch of the film industry. It involves not the public screening, usually for paying customers in a site devoted to such screenings, the movie theater. What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks and popcorn) there job is to make the experience pleasant and comfortable offering a wide variety of concessions.
 


Exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more importantly, the reception of films. Exhibition includes viewing location and the accessibility; parking spaces, public transport, wheelchair access etc this is all considered when putting films in the cinema also  the population of target audience in that specific area determines the amount of screens this film maybe placed in. How it’s exhibited; 2d and 3d but 4d has not fully been established.

In order to keep the customers entertained and coming to the cinema the exhibiters need to find new and different ways to keep them entertained. To survive, the cinema industry had to restructure and innovate, creating new propositions and experiences that were engaging for today's moviegoers, and that set the cinema experience apart from watching films at home.







A multiplex is a movie theater complex with multiple screens, typically six to ten screens. They are usually housed in a specially designed building. Sometimes, an existing venue undergoes a renovation where the existing auditoriums are split into smaller ones, or more auditoriums are added in an extension or expansion of the building. The largest of these complexes can sit thousands of people and are sometimes referred to as a megaplex.


what makes a film successful?






  • However the film has to be exciting with well know actors to attract the audiences to the cinema along with a major storyline.



  • Along with these is how well the marketing is pitch towards the audience which is why its essential for actors to promote their films and attend interviews along with a good marketing campaign which consists of trailers, posters and even inviting  movie critics to the film’s premiere.



    • To ensure a film is a success depends on the amount of gross revenue taken at the box office on the opening weekend. If takings are higher then the production costs then the film is seen as a success to the production company.


Wednesday, 4 January 2012

Film Stage: Marketing









these are examples of how the media is shown to be advertising the batman film through marketing.

Batman branded products


Batman reviews and opinions


The best film of 2008 so far. A masterpiece.5 July 2008
Wow. Just wow. And I thought Batman Begins was excellent. This... this piece of art... its PHENOMENAL!! From the scale, to the acting, the atmosphere, the music, the action, it's all art. I have not experienced this level of greatness in the cinema for a long time. This film is the darkest Batman, as well as one of the darkest, violent and gripping films, ever made.

I'll start off with the actors. Christian Bale has done a tremendous job as our beloved Caped Crusader, who has a flawed personality that hangs on the balance between righteous and crazy. His perception of justice causes an emotional and personal shift, whether he is a rich guy who fights crime in a suit or just a regular guy who is sick of all the injustice in Gotham City and decides to give the psychopaths a dose of their own medicine. Because of this, and Bale's tremendous acting, the Bruce Wayne character is justified, and we, the audience, emphasizes with Bale's flawed hero more than Michael Keaton, Val Kilmer, George (shudder) Clooney, Kevin Conroy, or God forbid Adam West, ever will. If there was an excellent Batman, this is the real deal. The theme of righteousness and insanity is played well with his character here.

But of course, the real star of the show is the late and great Heath Ledger, who steals almost every scene he's in as the villainous Joker (Nicholson, step aside). This Joker is not like the other renditions; he is the best. Downright evil, corrupt, insane, psychotic, terrifying. In every sense of those aforementioned words. More scary than funny, he shows audiences the Joker is undoubtedly Batman's most nefarious foe and his perfect nemesis, challenging him all the way. With a cynical smile, he proclaims in a scene where Batman is a freak to the public, like the Joker himself. This also explains the balance of righteousness that Bruce Wayne is going through. The Joker is downright evil, and Ledger makes this performance legendary. I agree with the critics, sign me up for the petition where he deserves a posthumous Oscar win.

The rest of the cast is excellent and star-studded. Aaron Eckhart does his Harvey Dent/Two-Face character justice, with a strong sense of righteousness/betrayal/twistedness up his sleeve, as well as Bruce Wayne's rival in love. His acting is strong here. Maggie Gyllenhaal is a great replacement for Katie Holmes as Wayne's love interest Rachel Dawes, as she shows more sensitive and caring side towards Bruce, other than Holmes' nearly flat performance. Michael Caine as Bruce Wayne's loyal butler Alfred delivers, as well as Morgan Freeman as the CEO of Wayne Enterprises. Gary Oldman does an excellent portrayal of Lt. James Gordon, who aids Batman in his quest for justice. And a special mention goes to Eric Roberts as a crime lord, who surprisingly does a great acting job. The rest of the cast can take a bow, they can be proud of their being in this film.

The cinematography is possibly the most sublime scenes ever chosen. Gotham and Hong Kong are wide, and yet, there is this dark aura of crime and corruption all around them. It really blends in well with the film, giving it a distinct and unique look. Quite simply, this is the best Gotham city in any Batman rendition. Wally Pfister has done an excellent job.

To accompany the atmosphere is the tremendous music score by movie music maestros, James Newton Howard and Hans Zimmer. With talents like these, the score is unforgettable. It is tension-building at times, and throbbing and glorious yet dark/moody during others. It deserves an Oscar.

The very loyal screenplay is written very, very well by Jonathan Nolan (director's brother), who has done a masterful job. The characters are (pardon the pun) rich in character and the story has not a flaw in it. For a comic book film adaptation, this film is not at all fantasy-like. It is quite realistic in a way and this is what gives the film more credibility. Also, the fact that the script is realistic is unbelievable, as you expect a superhero film when you walk in the cinema, and walk out realizing you have just seen an epic crime saga. Yes, CRIME SAGA. It deserves to be mentioned in the same sentence with "GoodFellas", "Heat", "The Untouchables" and even "The Godfather". I kid you not, this film has the power. The fact that this is an epic is further proved by the film's length - 2 hours and 32 minutes. Yes, it's that long. But it goes by so fast because you end up wishing for more.

But of course, none of this is possible without the genius that is the other Nolan, director Christopher. As per Memento, he knows how to direct a film. The dramatic scenes are engaging and the action sequences are crisp, thrilling, and will blow you out of your seat. Nolan's direction is tense, whip-smart, kinetic and smart. All of the action sequences are realistic, "boombastic", and CGI is used only when necessary (Steve Spielberg and George Lucas, take note). The new vehicle and some gadgets look cool and stylish and do not take away the film's credibility and realism. There are a lot of action sequences to boot, some of them combining themes from above. You will have to see them to believe them. The brothers Nolan have done it again.

favor and see this piece of art. Repeated viewings highly recommended.

Overall quality: 9.994/10

Delton







PRESS RELEASE 
A press release is a useful communication tool that is distributed to the media. Its purpose is to announce news items, events (films), product launches or business updates. This is a prime example, the advertisement shown is bat man, one has a comic look to it and the other a realistic look. the source that it is advertised on is a magazine. A magazine is one of the most popular source to advertise your products on, and most of the public eye are very fimilar with it.